Promotion of a product and/or service is essential when you hope to achieve commercial success. Print advertisements used to rule just a few years ago, giving way to radio and television commercials over time. This has changed.
Now is the time to celebrate video. How? You could try to make a promo video, for starters, and hype up a product/service as best as you can. Watch the reception carefully and learn from your mistakes so that you can use the promo video maker more competently the next time.
Do not dive headlong into the process of content creation. Take some time to gather information so that you acquire enough knowledge to ensure success. Here are a few pointers that you need to keep in mind.
What?
Well, a promo video is a short form for a promotional video. You may use it to market certain products, services, or draw attention to an upcoming event. Make sure not to give everything away. Instead, design your video like a teaser so that the target audience is hooked. They are sure to try it out eventually. There, you have already grabbed eyeballs and ignited that spark of interest.
When?
There is no right and wrong time for promotion. You are welcome to do it whenever necessary. However, such a video will work best when you introduce a brand, familiarizing the target audience with your company’s mission and vision. Try to retain the existing customer base by taking them back in time and reminding them of how they had a fantastic experience, courtesy the company. Urge them to try the new product, and you will be pleased to find many loyal customers willing to believe you.
Why?
Nothing works as well as advertising your brand. Self-praise is not demeaning in the age of commercialism, and you are justified to spread the word with an informative or fun video. Post the video on all possible platforms and give a gentle nudge to your viewers, urging them to take part in the concerned event or invest in the product/service. You will be pleasantly surprised to find many new takers for a brilliantly conceived and fantastically created video.
Features of a quality promo video
The idea behind a promo video is simple enough, but you would not like to leave out the important elements that work in capturing attention, namely:-
- Pique curiosity – Envisage the end product as a teaser and work on grabbing the attention of viewers instantly. Have a teasing attitude and reveal just enough information to generate interest.
- Focus – It is indeed a sin to lose focus when you are making a promo video. Stay on the topic and do not let your mind wander. You may provide additional details, but the crux of the video should be rooted in the topic.
- Visuals – Feel free to utilize images, photographs, and even animation. You do not want the audience to become bored with long, winding text. Add an interesting graphic that doubles up as a ‘call to action.’ This will prompt your viewers to act quickly.
- Versions – Remember that time is important. You may have to use the promotional video repeatedly to expand your reach. Do not present the audience with the same video every time and put them off. Create multiple alternatives of the video instead and post a single version on a specific medium.
- Business highlights – You may choose to highlight a single or multiple aspects of your business by using a promo video in the same manner. Omit the time and date and focus on the attributes instead, taking care to mention the pluses.
Promo video making tips
There is no hard and fast rule for creating a promotional video, but you need to stick to specific guidelines, to make it work. Some of the things that are going to make your video a winner include emphasizing the following:-
- Script – You need to be clear about the concept before getting down to the task of creating the video. It is best to keep it short and simple to avoid yawn-inducing videos. Make sure to draw attention to its core concept so that there is no ambiguity. Work on the theme and focus on the right group of viewers. You may want to incorporate at least 3 to 4 keywords so that you do not lose out on search engine ranking.
- Storyboard – Remember to use a storyboard to organize the shooting of your video. Have all the props handy as well as the background ready before beginning to use the video maker. Crop the elements from previous videos that you want to reuse this time. Keep the elements near at hand so that you do not end up consuming enormous amounts of time. Of course, you need to create multiple versions of the same promotional video. Tweak the primary video just a little so that each version looks different, but can be linked back to the first version. You will be able to keep the topic in focus.
- Video production – Select the right location for shooting the video. You are welcome to do it in your home or office. An outdoor location may work admirably if you are promoting an event. Visit the final location and give your audience a feel of the things to expect. Use a neutral space with no disturbing background if you are keen on bringing an abstract notion to life. A stark white background will enable you to depict your ideas perfectly.
- Video edits – Go into the post-production stage once you have the raw video footage ready. Do not hesitate to crop out the extra bits and add transition and/or music as well as audio. Go over it multiple times, making changes until it begins to look the way you had envisaged. Provide all necessary information at the end of the video with interesting graphics. Use a beautiful CTA for the right response.
- Promote the promo – Well; you have to actively promote the promo so that it reaches the right audience. Push-sell the promo on social media as well as the company website. You may want to send out marketing emails to specific sections of the audience and use paid ads to remind subscribers and followers.
Conclusion
The purpose of a promo video is clear enough, but making it is not easy. It is best to follow the tried and tested guidelines to ensure the success of your company and the brand that you hope to popularize. Generate interest among the target audience by captivating their attention via a beautiful, promotional video that tells your story.
