It’s becoming clear that consumers are demanding of their businesses a level of environmental consciousness never before seen. And this is passing on up the value chain to B2B firms who don’t necessarily feel consumer pressure directly but nevertheless are assessed for their environmental credentials by the clients they are seeking to work with. So, in this atmosphere that’s creating positive change in the world of business, here’s how you can best respond, picking ways to make your firm go Business Greener as we head towards 2021.
Staff Training
If you’re making a decision to go greener, one of the things you can do almost overnight is to tell your workers. This is as simple as gathering them around and letting them know that you have a new priority, you’d like them all to work towards: becoming less harmful to the environment. You may find it useful to set some targets but asking your workers to do the simple things well – like avoiding energy and water waste and recycling where possible – can have a huge additive effect on your other efforts to go green.
Energy
This gets up onto energy. With your staff now being careful to turn off lights when they leave a room, your energy usage will start to decrease. But the other end of the spectrum is the type of energy you’re using in the first place. Can you partner with an energy supplier that only produces green energy – thus adding a significant win to your campaign to go green? Or, even better, is your business one of those that can invest directly in renewable energy? Whether you build your own solar network on your roof or invest in green tech in your region, this is a great way to positively contribute to climate action.
Waste Management
It’s not just energy that can be wasted in your firm. Materials can be too – and regularly are. So, if your firm is one of those that tends to produce a high volume of waste, it’s certainly worth investing in a recycling baler or trash compactor, which you can find on recyclingbalers.com. And even if you’re a smaller firm that tends to waste paper and smaller items, making sure you have recycling bins prominently across your office will at least mean that you’re adding less trash to landfills each month.
Local Engagement
Finally, there’s no better way to show local consumers and businesses that you’re serious about going green than to engage with local projects. Are organizations planting trees in your area? Is there an initiative that you can fund that helps clean up your streets? Or can you find a way to start your own, having a positive impact on the community in which you’re based? All of these options are tremendous opportunities for marketing as well as ways in which you can further contribute to the environment. Engage where you can show those that matter that you care.
Go greener as a firm with the four key tips laid out above, all of which should be relevant to the vast majority of businesses.
