Creating something is a little less challenging than selling it. Finding the right market for your creation is a process that needs simultaneous efforts. Pre and post research is the way to begin and progress for all businesses around the globe.
Many businesses, be it small or large, struggle to decide which type of marketing they need to do, as their budget allows them to either go for one or the other. While a marketing budget is crucial when it comes to marketing, it is equally necessary to know where to spend that budget. How would a business know where to spend their money when it comes to marketing their products? For many companies existing for millennials, it is hard to make the right decision when in terms of either choosing digital marketing or traditional marketing. To clarify, both types of marketing, traditional marketing is where a company prints flyers and sends them to people’s mailboxes or when they make commercials for the TV or radio. Digital marketing is where companies invest in building their website, advertise their products through the use of various social media platforms, or send promotional messages on people’s email or phones.
Companies need to look beyond the realm of overused marketing methods and take leverage of the latest digital marketing techniques. If you are someone who wants to know which type of marketing will be better for your business, then you have come to the right place. Today, in this article, we will share with you which type of marketing, traditional or digital, is better. The pros and cons of both marketing techniques are listed as follows;
PROS OF TRADITIONAL MARKETING
REACH YOUR LOCAL TARGET AUDIENCE EASILY
With traditional marketing, you can reach your local target audience faster than you would with e-marketing. For example, a radio or TV commercial might play at your local radio or TV station, allowing you to reach your target audience in your local community with ease. Or you could send out flyers to people’s mailboxes that reside in your local community quicker than you would, compared to e-marketing.
TRADITIONAL MARKETING MATERIAL IS EASY TO UNDERSTAND
As many businesses give preference to traditional marketing, people already have experience with reading promotional flyers. They can easily understand what content these flyers contain. Usually, people will be using audio transcription software to extract audio from a promotional video and turn it into text so they can break down the idea and application of your product. It is not the case with traditional marketing, as the content written on flyers is straightforward and to the point.
CONS OF TRADITIONAL MARKETING
IT INVOLVES LITTLE INTERACTION WITH THE CUSTOMERS
When businesses send out flyers to mailboxes or run ads on TV or the radio, it is about telling people that their brand exists. Other than that, there is no interaction involved in the whole process. It is about hoping the people will see these ads and flyers and take notice of their business.
PRINTING FLYERS AND RADIO ADVERTS ARE EXPENSIVE
Printing thousands of flyers and distributing them amongst your local community can be extremely expensive. You need to hire printing services and someone to distribute them to people. With radio and TV adverts, you will have to pay for air-time, and that can become expensive in the long run.
PROS OF E-MARKETING
YOU CAN TARGET LOCAL AND INTERNATIONAL AUDIENCES
With e-marketing, you can target the audience in your local community as well as audiences around the world. Furthermore, you can adjust your marketing campaigns according to audience demographics, which include age, location, interests, and gender
AUDIENCES CAN CHOOSE HOW THEY WANT TO RECEIVE CONTENT FROM YOU
While one person might like to watch a YouTube video, the other one might find it better to read a blog or an article. With traditional marketing, people do not have a choice when viewing marketing content. They are stuck with flyers and TV/radio ads. Also, most people hate to receive promotional phone calls or emails, especially when they are busy doing other things. Do not underestimate the power of personalized e-marketing.
YOU CAN INTERACT WITH YOUR TARGET AUDIENCE
Via social media, the client tends to interact with his target audience more frequently and conveniently. It is something that is encouraged. With traditional marketing methods such as flyers or radio/tv ads, interaction with your target audience is not possible. With e-marketing, potential customers and clients can take action by visiting your website, reading about your services or products, buying them, or providing much-needed feedback on them
IT IS COST-EFFECTIVE
Although some companies invest in paid ads, however, e-marketing is comparatively less expensive than traditional marketing. Many online companies will provide you with cost-effective e-marketing solutions. They can even take control of your whole marketing campaigns so that you can see results in a short amount of time.
IT MAKES YOUR BUSINESS VIRAL
Have you seen flyers getting passed around from one person to another? No right? The use of share call to action buttons, social media platforms, and email provides you a platform that enables you to share your message instantly with millions of people around the world. According to a study, a Facebook user has 190 friends on average, of which 12 percent of these friends view their shared posts. It means that if they share your post, 15 people will have seen it. Also, it should consist of quality content for people to view it.
CONS OF E-MARKETING
IT CAN LEAD TO CONTENT OVERLOAD
You must know the number of marketing emails you send out to customers or potential client’s email inboxes. People often ignore the companies who frequently bombard their email inboxes with promotional emails. It can become extremely annoying and could lead to people ignoring future promotional emails as well. You have to maintain a balance when talking about the marketing content you share with people.
IT IS LOW IMPACT FROM A VISUAL STANDPOINT
The internet is a crowded place, and millions of ads on it can be easy to ignore. It is especially true for mobile users. There have been many times when a person visits a website and chooses to close any promotional call to action button that is obstructing their view.
Now that we have put forward our findings, you can see that e-marketing is miles better than traditional marketing, as its pros outweigh the pros of conventional marketing. The most outstanding feature is that electronic marketing allows you to reach an audience that is not restricted to your local community only; thereby, expands the horizon. However, rather than considering one method over the other, it is a good idea to use a combination of both. A multi-channel approach is always better if you wish to target both local and international audiences, but you have to keep track of the content you share with people as it is easy to miss. So, it is a good idea that you consider these pros and cons and adjust your marketing strategy accordingly.