TikTok’s popularity is driving marketers to jump at the chance to use video as a marketing tool. Digital marketing agencies are beginning to realize the benefits of incorporating more images and videos in their marketing strategies.
Content marketing is an effective strategy to build your brand and reach your target audience.
Covered Topics
What Is Video Content Marketing?
A brand produces video content to raise its profile online through video content marketing. Videos are usually published on YouTube or a social media platform but can also be part of webinars, courses, live videos, or self-hosted videos.
Videos can be an effective way for brands to communicate their message to a broad audience in an easily accessible manner. It is effective both for B2C and B2B content strategies.
In the past year, the world of business has changed so much, but video marketing still rings true today. Your business can thrive despite these difficult times with video marketing, regardless of its size.
Why Should You Use Video Content Marketing?
Keep reading to learn 9 reasons why you need video marketing in 2021.
Building customer loyalty through video
Trust is an essential asset for your brand in an ever-changing business environment. By leveraging video, you can build trust between you and your audience. It is possible to create Question and Answer videos (Q&A).
In this way, your audience can ask questions and voice concerns. This will help you foster trust and build stronger relationships with your audience. You can humanize your brand using video marketing.
Social media engagement is driven by video
According to Wyzowl’s study, “91% of marketers believe video content is now more critical in COVID-19. In addition, the pandemic has caused 96% of consumers to watch more video content since it began.”
Instagram video ads receive three times more engagement than sponsored photos. And even organic videos perform better than photos. Approximately 38% more interactions take place with organic videos than photos.
Video content is the most engaging
In a highly saturated market, staying ahead of the competition is not easy. As a result, small and large businesses alike have difficulties standing out on social media platforms, even with paid ads.
Sure, these platforms can get your ads in front of your target consumers’ news feeds. But you need content that can engage your consumers. Video ads can make prospects pause for a brief moment.
Understanding concepts is more accessible when you watch videos
When you use video content, you can simplify complex information into bite-sized pieces that are easier to remember. For your FAQ pages, short videos can reduce inquiries. As a result, customers get the help they need without paying for customer service.
Approximately 75% of consumers purchase a product after watching a video about it. With video content, you can explain complex products and services well. To help your customers make informed purchasing decisions, you can include these videos on your landing page.
Video content makes email marketing more interesting
One of the great things about video content is that you can use it for any marketing campaign. Let your prospects know that your email contains video content. If you use the word “video” in the subject line of your email, your open rates will rise by 6%.
Say you have just released a new product. You can inform your audience of the new offer by including a video in your monthly newsletter.
Video reduces ad spend without compromising the results
You can reduce your advertising costs by using video. This is one of the most cost-effective ways to promote your brand. Despite having fewer active users than Facebook, YouTube continues to be the platform of choice for video marketers. YouTube has new advertising opportunities that are well worth exploring if you own an e-commerce company.
Under the video ads, consumers can see a list of products and their prices. Then, they can scroll through the list and, in a few clicks, purchase the items they want.
Videos are popular among mobile users.
Consumption of mobile video is increasing. As a result, an online video editor has a huge responsibility, as video is the most popular form of content, and mobile is the preferred medium for its consumption.
Over 75% of videos are viewed on mobile devices. In addition, 92% of videos viewed on mobile devices are shared.
If you use video, be sure to optimize it for both desktops and mobile devices. We are currently seeing changes in video formats. From Instagram and TikTok to Snapchat, the vertical structure now dominates social media.
SEO benefits from video
If you add videos to your website, your visitors will stay on your page longer from your homepage to your blog. Video-enabled websites are 53 times more likely to appear as the top result in a Google search.
Google and other search engines use various ranking factors to determine a web page’s online visibility. Videos can enhance your website’s professionalism. When you add videos to written content, you can gain high-quality backlinks, improving your ranking on search engines.
Live-streaming connects you to consumers everywhere
The way brands interact with consumers has changed due to living streaming. Additionally, you can go on a live stream to engage your audience with ads and organic video content in real-time.
It has been noted that the COVID-19 pandemic has reshaped the way brands interact with consumers in many ways. Over the past year, the live-streaming industry has experienced tremendous growth. As a result, you might be missing out on a lot of traffic if you’re not using this marketing tool.
Finale
Video advertising is becoming more and more accessible and affordable. The adoption of video is growing, partly due to technological advances and easy to spread worldwide.
Video advertising that is emotionally charged and creative can spread quickly on the Internet, drawing millions of views in a matter of days. It’s all about online video editors being creative in video marketing!
