When you first start using PPC, it can be a little daunting. There’s so much to learn and so many acronyms to remember like CPC, CPM, CTR, and so on. But don’t worry, with a bit of effort and guidance, you can learn PPC in no time.
In this post, you will understand PPC basics and use them for your business. Here are some of the best ways to utilize PPC for your company.
Increase Brand Awareness
PPC can be a great way to increase brand awareness. By targeting the right keywords and using effective ads, you can reach a larger audience and increase your brand awareness.
For example, say you sell custom baseball hats. You might want to target the keyword “custom hat” with your ads – this way, people who search for that phrase can find your ad and learn more about your product.
Increase Traffic to Your Website
PPC isn’t just great for brand awareness; it’s also a fantastic way to drive traffic directly to your site. You can get highly qualified users to your site for a low cost per click (CPC) by targeting keywords relevant to your selling.
It is much cheaper than advertising offsite, as those ad dollars will be going towards convincing searchers to click from their browser over to Google, where they’ll be taken away from their current page loading experience.
For instance, if you sell something that requires a credit card, like custom baseball hats, you might want to target the keyword “custom hat” with your ads. If people search for that phrase and see your ad, they’ll come to your site directly without having the chance of clicking on an offsite ad or seeing another website during their search.
Find New Customers
According to verified statistics, more than 70 percent of brand managers emphasize attracting an audience rather than sales conversion.
One of the most potent tools in PPC is remarketing. Remarketing allows you to follow up with visitors who have already visited your website by showing them relevant ads about products they viewed on your website when they’re browsing other websites across the internet.
It is one of the best methods to attract potential customers who may not be ready to purchase at this moment but could be convinced to come back to your site if they’re reminded of your product.
Not only can PPC help you bring in new customers, but it can also help you increase sales from your current customer base. Using targeted ads and persuasive landing pages can convince more people to buy what you’re selling.
Test and Measure
One of the top advantages of PPC is that it’s highly trackable. It means that you can test different aspects of your campaigns – such as different keywords, ad copy, and landing pages – to see which ones work best for you.
You can use the information to improve your campaigns and get even better results.
You can use testing as a great way to see which aspects of your campaigns are most successful and help you improve for the future.
Find New Keywords
Keywords in PPC play a considerable role, and sometimes you might not know all the relevant ones right off the bat. Fortunately, there is data available through tools like Google AdWords to show you what people are searching for when they find your site through search.
It can be instrumental in helping you discover new keywords that may perform well, so be sure to take advantage of it!
Track Sales Performance
One of the essential information of pay-per-click management tools is how much money was spent on X keyword or ad group and what revenue came from it.
This data type is essential because it tells you how valuable a specific keyword or ad group is to your business. In this way, you can make better-informed decisions on where to allocate your marketing budget in the future.
For example, if you see that a particular keyword has high revenue but also high costs, that might mean it’s not worth targeting that keyword as much because the CPC is too high.
However, if you see that a keyword has low CPC and low revenue, that might mean there’s room for improvement, and you should target that keyword more.
Increase Website Speed
One thing that can hurt your PPC efforts – and overall website performance – is a slow website. When people are impatiently waiting for your website to load, they may not stick around long enough to see your ad, or even worse, they might leave your website altogether.
Google has been known to give preference to fast websites and penalize slow ones, so it’s essential to make sure your website is up to speed.
PPC can help you do this by identifying the areas of your website that need improvement and providing solutions to make your site faster.
Finally, while pay-per-click management tools are great, you shouldn’t rely on them entirely.
It’s essential to make sure you learn PPC and the basics of how it works. It will help you with these strategies in the most effective way possible.