Make an Impact With Video Marketing and Edit Like a Pro With This Simple Software

Are you considering implementing video content in your marketing strategy? It is a great solution for any business or brand, as videos drive more traffic than any other type of content. 

However, there are a lot of things you need to know to create great videos that will increase people’s engagement with your website. One of the essential elements of video creation is video editing software. With a great video editor, it will be much easier to make content for any purpose.

We want to share with you some simple yet effective software that will help you to edit videos. Keep reading to find out more about these helpful programs!


1 Canva

We want to start our list with Canva, even though this program is rarely associated with video editing, the latest versions of this incredible tool do allow it. While Canva is usually used for design and photo editing, users can also create videos there now.

This online video editor offers various templates for the quick and easy creation of interesting and good-looking video content. Users can not only edit clips but also add music and images.

You can choose a preferable format so your content will fit more types of devices and platforms. Create for YouTube, Tik Tok, and Instagram, or just adjust your video for mobile devices. These all are available for free and without software installation on your device.

2 is another online video editor with a simple interface. The array of editing tools is enough for creating fresh and eye-catching videos. It is perfect for beginners, who want to try making videos without going through a long learning process. Another advantage is that with you can create up to 10 videos for free. And it is totally enough for deciding if you like the program or not.

Also, has its own library of images, music, effects, and many more assets that can be used in your videos. And, you can even create thumbnails there!

3 Biteable

Slideshows, social media videos, and other marketing videos can be easily created in Biteable. This online program offers a lot of ready-made elements to make the video creation process less time-consuming. It is a great solution for those, who don’t know where to start or simply don’t have time for in-depth learning of video editing.

Users can choose from numerous templates, use stock footage from the Biteable library or upload their own clips to create great video content for business. Although almost all these functions are available only in the Pro plan, the program is totally worth it.

3 Movavi Video Editor Clips

Want to edit videos on mobile devices? Movavi Video Editor Clips is created just for this purpose! The app is available for both iOS and Android devices and is incredibly easy to use. There are a lot of tools for simple yet quality video edit. Users can even resize videos to make them suitable for social media. There are free and premium versions available, and all videos created in the free version will have a watermark.

You can also check the desktop Movavi free video editor with no watermark if you prefer editing on your computer.

4 Adobe Premiere Pro

Adobe Premiere Pro is a video editing software that is easy to use and effective at the same time. Beginners will not have a problem understanding how this program works, as the interface is pretty intuitive. 

The functionality of Adobe Premiere Pro is impressive, as users can enjoy even advanced editing tools. Thus, besides cutting, trimming, and adding effects, you can use Chroma key, video stabilization, speed control, scene detection, noise removal, screed recording, and many more.

5 Splice

Splice is a program created by GoPro for effective video editing. It is possible to edit not only footage filmed with GoPro cameras but any other too. You can easily upload videos from your smartphone (yes, it is a mobile app!) and edit them with Splice. Users can trim their videos, slow or speed them up, adding filters, text, effects, audio, and many more.

Splice also offers a library with music and other soundtracks for your videos. And users can enjoy it for free!

6 iMovie

iMovie is one of the most popular video editors that allows users to create really amazing videos. Unfortunately, iMovie is available for Mac devices only. It is usually preinstalled and can be used for free.

In this program, you will find a variety of editing tools. Cutting, trimming, adding images and text, creating transitions, and applying filters — these all are just a small part of the available functions. No matter what marketing video you want to create — iMovie will definitely satisfy all your video editing needs.


You will definitely benefit from good video editing software, as it makes video creation fun and easy, even if you lack skills. You don’t need to install professional software to create great marketing videos. Simple yet powerful programs from the list above will satisfy all your video editing needs for sure!

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