Search Engine Optimization is a set of methods for your content to be found on search engines. Learn all about it the easy way!
If you are thinking of setting up a blog or working as a freelance copywriter then you know that some steps must be followed to reach your goals successfully. Mastering Portuguese, knowing your target audience, knowing how to format the content, revising the text before posting and being committed to deadlines are just some of the indispensable requirements.
In addition to these points mentioned above, it is very important that you know what it is and knows SEO strategies. Still, have questions about this? So this post is for you! We have created a definitive affordable SEO company giving a guide for beginners, where we will explain what it is, what are the top ranking factors, what is the difference between producing content for search engines and your target audience, and sharing some important tactics. Additionally, refer to this Glamy SEO service if you want to know more about SEO tips and tricks to improve your site.
What is SEO?
SEO stands for Search Engine Optimization. In English, this term can be translated as site optimization for search engines such as Yahoo, Bing, and Google. But how does it work? When writing text and post it to your blog (or the client’s), you should remember to use a term (keyword) that is a representation of your persona’s doubt.
That way, every time your reader searches one of the search engines, they’ll find your blog more easily. However, for posts to appear among the first few results, your blog must gain trust from the search engines as well as the target audience – as we’ll talk about later.
And for that, knowing the top ranking factors and investing in affordable SEO marketing strategies is critical. To ensure the effectiveness of this tactic:
- Quality content;
- Correct use of keywords;
- Internal link to other articles on your blog;
- Links to your blog from outside your domain;
- Proper architecture and development of the blog.
Top Ranking Factors
It is not difficult to understand how search engines work. Let’s say they have “little robots” that circulate the internet, evaluating each published post and checking if they are following the given guidelines. These robots are known as crawlers.
Consider Google as our target search engine. It has more than 200 factors to ensure a site is optimized, and the main ones are:
- Keyword in title, subtitle and throughout the text;
- Post title start with keyword;
- Extension and updating of content;
- Number of blog posts;
- External and internal links.
Search vs. Audience Content
It is very important that when you think and write a text, you strike a balance between the techniques adopted in the material – both to gain the reader and to gain the trust of search engines.
There is no point in having an optimized blog if the content published is not able to arouse people’s interest. Similarly, to ensure that your content reaches as many people as possible, you need to pay attention to some SEO details. So, below, you will better understand what precautions you should take to ensure your blog is qualified for people and search engines.
There is no ideal size for a post, however longer texts of 1000 words, for example, can rank better than one of 500.
One tip is to extend and update old content, taking advantage of the traffic these posts already have and showing the reader that you care about always presenting the best content for them.
A text is considered scannable when it allows the reader to look over it and can identify which topics will be covered.
To do so, a 500-word text, for example, must have at least 3 subtitles; short and objective paragraphs (maximum 5 lines); and, when necessary, use bullet points and bold to highlight information or excerpt.
If you want to make your blog visitor loyal, you must know your blog to the point of designing and producing content that is relevant to your blog. Thus, he needs to be educational, contributing to passing new knowledge and insights.
Have you considered investing in other types of content on your blog? How about diversifying the posts? Videos, infographics, images, and podcasts are also great possibilities to entertain, educate and build loyalty to your audience.
Be sure of one thing: If someone goes to your blog and it takes a long time to load the page, surely that person will abandon it and look for another one that talks about the same content and provides a better experience. This, by the way, is a factor that is also verified by the search engines.
To ensure user experience and a good crawler rating, one of today’s top concerns, you can check how widgets and plugins are affecting the functioning of your page, save PNG-sized images and use clean code templates.
Proper use of keywords
Throughout the text, it is ideal that the keyword appears at least 3 times: once in the first paragraph, one of the subtitles and the last paragraph. Also, engines are already smart enough to understand and recognize variations of a keyword.
It should appear naturally, without appearing to be forcing it into the material or trying to circumvent any Google rules. Overuse of keywords can arouse mistrust of search engines and your blog may be penalized for it.
Remember that we commented that, among the ranking factors, Google verifies the use of internal and external links? They are very important to your blog.
While external links show the reader that you are keeping an eye on quality websites and blogs, internal links help keep a visitor on your blog longer and improve ranking.
Hyperlinks should also be used to legitimize some statements or data, streamline the text and make it more interactive.
The smartphone is the main means of internet access today. This makes it even more important for your blog to be responsive, meaning it can adapt to different devices so that user browsing is not hampered.
To make your blog experience more enjoyable, be careful about the size and font you adopt and don’t overdo the amount of information available.
SEO Strategies for Beginners
Now that we’ve explained what SEO is and what you should do to please both people and search engines, we’ve broken down some foolproof SEO tips for beginners that you can’t help but adopt on your blog:
Each post must have a meta description. It appears in the search results and provides a summary of what will be displayed in the content. Avoid writing more than 160 characters, be sure to use the keyword and make it interesting to the reader.
Alt Tag in images
It is not because search engines are unable to read images that you should neglect that part. Everything you do to optimize your blog will be considered by the robots – and Alt Tag falls into this group.
It is a description of your blog images, a maximum of 8 words (preferably with the keyword in between).
Alt Tag will also be relevant if your page does not open properly, allowing the user to know what is present in the images and make it more accessible to the visually impaired, as the programs they use can identify and point the content. of these images.
Page Title or Title Tag
Your page title, also known as Title Tag, needs to follow a few rules:
- Be the only area formatted in H1;
- Maximum 55 characters;
Contain Keyword – Ideal formatting is the keyword on the left side of the screen: Post Title – Blog Name.
What not to do
It is very important that you only bet on practices deemed appropriate and accepted by Google. If you have any questions about this, we have already talked about the blog about affordable SEO and how it can hurt your content. Not sure where to start? You can always look for a marketing agency who can help out with your project. Here’s a great list here.
Just to give you an idea, if Google finds that your blog is breaking any of its guidelines, you may lose ranking positions, authority and even get your page banned.