SEO is an abbreviation for Search Engine Optimization. It is one of the most important ways to attract potential customers to your website. It works fine but on one condition; You have to use it in the right way. For that, you can hire a Tucson SEO expert. Every day, there are almost 3.5B searches on Google, but only 0.78% of Google searchers click on results from the second page. An average CTR of 31.7% is received by the number one result in Google’s organic search.
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Google Still wants Original Content
Your business requires authentic content. You wouldn’t buy the shoes in the same color and design you already have. The same thing happens here. Google would definitely not rank your piece above the original one if you were to produce a piece of content very similar to existing content already ranking on the web. You can create unique content by including customer testimonials, case studies and company milestones, etc.
Voice Search
According to research, more than half of smartphone users are using voice search technology in 2021. Whenever a user is engaging in a voice search, he is looking for specific answers to the queries. More and more people are opting for the voice search over time. So surely, it can be a necessity in terms of SEO.
Mobile-friendliness:
Your search engine will have a great effect on mobile friendliness. Aligning your SEO strategies for the mobile-first segment makes perfect sense because the majority of web users access their websites through their mobile devices. In addition to this, you can also take Google’s free mobile-friendly test to make sure your website is mobile-friendly.
Long-form Content
Experts say that long reads of 3000 words or more get three or four times for traffic. When compared with articles of average length, the long-term content helps one achieve more backlinks. Creating long-form content doesn’t mean you go low on quality. You have to keep both in balance. Google focuses both on quality and quantity.
Artificial Intelligence
It takes a lot of years to understand the search engine algorithms that are used to rank web pages. After that, creating strategies is also quite time taking. Keep this fact in mind that utilization of Al and machine learning can drastically be effective even if Tucson SEO experts help you with the strategies. Companies like HubSpot, MarketMuse, and Frase are providing Al-based solutions that are quite helpful to other companies with their SEO efforts. It is hopeful that such tools are to become a major trend in the industry in the coming years.
SEO is getting more complex and advanced day by day. Simple keyword optimization doesn’t do the work anymore. Whichever SEO trend you choose, you have to think of everything from image optimization to data science. The trends may include influencer SEO, Voice search, Featured snippets, Core web vitals, Original content, Google’s BERT, Artificial intelligence, Keyword search, EAT and branded SEO, and Video marketing.
