Climbing to the peak of Google’s rankings and achieving greater visibility is an ongoing process. You must keep doing all the right things to ascend the search engine pecking order, but it is definitely worth the effort.
There are a number of effective tactics that can help you achieve a higher ranking, such as using the best guest post services you can find to help drive more traffic to your site and boost its authority at the same time.
Here are some of the things you should be doing if you want to get to the top of Google.
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Prioritize what is important to do if you want to increase organic traffic
Organic traffic describes the visitors who arrive at your site without you having paid to get them there.
You will need a mix of organic and paid traffic if you want to get to the top of Google. But it makes sense to prioritize the actions that you can take that will increase organic traffic numbers.
Be careful with your keywords
Something that is really important to avoid is keyword cannibalization, as this could be detrimental to your efforts to rise up the rankings.
Keyword cannibalization describes when keywords are competing with each other as a result of ranking for a near-identical search on the same page.
In a nutshell, what is happening in this scenario is that you end up competing for the same traffic. This dilutes the effectiveness of the response.
Use useful tools such as Ahrefs to identify any examples of keyword cannibalization. Change the focus keyword so that pages are not competing against others. This action will help boost your rankings with Google.
How fast does each page load?
You might be surprised to discover that page loading speed is a crucial factor that can have an adverse impact on your ranking if it is too slow to load.
An estimated 40% of visitors will abandon your site if your page takes longer than three seconds to load.
This impact is that Google will often lower your ranking when it discovers that users are spending less time on your site.
As we know, visibility and ranking are inextricably linked. That is why you should focus on ensuring that your pages load almost instantaneously.
Increase page speed and it will have a positive impact on your Google ranking.
Is your site optimized for voice searches?
As a result of so many people using their smartphones to search the internet, it has become increasingly important to optimize your site for voice searches.
Optimizing your website for voice searches is a great opportunity to boost your ranking position. As many sites haven’t yet optimized their content this allows you the chance to climb up the rankings as Google often rewards you for this effort.
You should also optimize your content for mobile users. This will ensure that your website can be found by anyone, whether they are using a smartphone, smart speaker, or desktop PC.
If you prioritize these suggested actions it should have a positive impact on your rankings. This will help out you nearer the summit when someone performs a relevant Google search.
