Most business websites are failed because of poor SEO. However, marketers and digital businesses know that they need SEO for their website to grow their traffic and sales.
Not only the websites, but all the digital assets also need optimization to their platforms to rank better. If you are using social media then the website would have its algorithms to rank your social page.
SEO will help you to organize your website according to the recommendation of the search engine. It will increase the search appearance and searchability of your website which will increase your website’s traffic.
Of course, an increase in the traffic will increase the sales of your website which increases your business cycle.
Now, SEO includes different things for your website. First of all, SEO includes Off-Page, On-Page SEO, and Technical SEO.
These three variations are very important for your site. If any of them is not preferred by the webmaster then don’t expect the results to be high.
However, On-Page SEO is overall more prioritized for SEO of your website, and here is the reason why.
Why On-Page SEO is important for your website?
According to popular marketers, the majority of the SEO depends on the On-Page SEO while it is the most essential part of optimization.
Search engine ranking factors usually include On-Page SEO factors.
In the recent decade, many brands shifted their marketing campaigns towards digital marketing. This is usually because of the benefits of the appearance digitally.
When you want the relevant audience to your website, the first thing you need is SEO because search engine optimization can help you get the targeted audience.
Whether you want brand awareness or an online store, SEO would help to achieve your goals on digital platforms.
Factors of On-Page SEO
Research on Keywords
The Top SEO Agencies begin their strategies by listing the branded keywords. This is the first stage, that sets the stage for everything from creating blog articles to finding out about keyword difficulty, LSI keywords, and other important details of an SEO strategy.
To target internet marketing and a targeted audience, you need to search for the best keywords for your site. Keywords are the words that show your website when they are typed on the search engine.
The keywords selection is one of the most basic ones and a compulsory part of the SEO as most of the factors depend on it.
The keyword selection becomes easier when you use the keyword research tool. For example, Keywords everywhere is an online tool that works for finding the best keywords for your site.
Once you enter the primary keyword, it would not only tell the statistics but it also suggests some of the secondary keywords for your site.
Most web owners don’t consider the domain name of their website important. But this is a compulsory part.
When you have to select the domain name, you need to consider the following factors:
- It must be relevant to your company
- It should be short in the characters while the complexity must below
- It should explain your website when a user looks for the first time
- Try not to have any special character in it
A good domain name with low characters and information would help you to get more traffic as more people will be understanding your website.
One of the professional On-Page SEO tricks is to use the primary keyword in the domain name of your site. This will help the search engine to better index and rank your site.
Add Meta title and description to your web pages
Your website needs each of its pages to be indexed on the search engine. Remember, the search engine crawlers always look for understanding what the web page or post is about.
Now, how’s that possible?
This is possible through adding the meta title and description to each of our web page. If you are using WordPress to make your website then you can use the plugins to add.
The meta title is the title that explains what the post or web page is all about. This way, the search engine will show the result by looking at your content.
Similarly, the meta description is the short description to that page and it must be added. The snippet you see on the search engine result page is the meta description.
Unique and high-quality content
Content is another major factor in the On-Page SEO which helps you to rank in a better position on the search engine. There are different things to consider while writing the content for your site.
Some of the factors are discussed below:
- The content must be relevant to your site and according to your topic
- The content must be unique while you should verify the uniqueness through a duplicate content checker, which compares the content with the published one over the internet
- The content must be engaging and based on the research
- The content should be written according to your audience to make engagement with the users
- The content you are writing must be optimized with the SEO
The content should be written lengthier as search engine loves long length sentences. You should write the content based on the listing.
The content must be optimized by writing it into short paragraphs with short sentences. Moreover, you should write the content with visualization as it is very obvious.
One of the ranking factors for a website is a mobile-friendly layout. This is because most of the users use their smartphones to access websites, especially online business websites.
The mobile-friendly interface is also compulsory because the search engine is also accessed through the smartphone, most of the time.
Search engine always prefers providing the user experience to the internet users. For making your website compatible with the search engine and their vision of experience, you should have a responsive theme on your website.
The mobile-friendly website means that when the user opens the website on their mobile, it will automatically align according to that.
If you are using WordPress as your Content Management System then it will automatically optimize your site while you still need to configure some of the things.