If you want to have a successful business, marketing will certainly play an important role. If your business isn’t marketing, attracting new customers and fostering the current relationships you have will prove challenging.
Unfortunately, over the years, many myths and misconceptions about marketing have materialized. These have the potential to be very damaging for businesses if people believe them and can cost companies time, energy, and money.
With that in mind, this article is going to go over some marketing myths that you should not believe.
Email Marketing is Dead
For many years now, certain individuals have been clamoring that email marketing is dead and is no longer effective. While email marketing has been around for a long time, and other methods have risen to prominence, it still has a ton of value and merit today.
Email marketing continues to work well simply because people haven’t stopped using emails. While people might spend a ton of time on social media, most professionals are still checking their emails multiple times a day and still use it frequently for correspondence. Email marketing still works, is still cost-effective, and is still a non-intrusive way to get your messaging across.
Of course, while email marketing is not dead, not everyone will have outstanding results with it. You will need to learn how to send marketing emails, ensure you have the right target audience, and various other things to find long-term success.
Marketing is Only About Reaching New Customers
When many people think of marketing, they think of the attracting of new customers. But the truth is, marketing is as much about retaining customers as it is getting new ones. You need repeat customers to be a sustainable business, and it is cheaper to retain someone than it is to convert someone new.
These are just some of the many benefits of customer retention and keeping the customers you have. So when coming up with your marketing plan and strategies, don’t solely focus on reaching new customers. Think of things you can do to keep current or past customers interested/engaged.
This can include discounts for longtime customers, providing incentives for sticking around, a loyalty/rewards program, personalizing the experience for them, and so many others.
Your Marketing Efforts Will Show Results Immediately
Another myth is that people think the work they put into marketing will lead to immediate results. The truth is, it can take some time for all the work and effort you put into marketing to be rewarded. Marketing is often a long-term strategy and not something that will make you a hit overnight in most cases.
When it comes to how long it takes to see results, it can depend on things like the platforms and strategies you used, how much you spent, who your competition is, and your credibility and reputation up to that point.
In many cases, it can be multiple months (or longer) before your hard work and dedication will be rewarded. Some strategies can be quicker (such as pay-per-click ads), but this doesn’t necessarily mean they are better. Marketing is all about the long-term growth and success of your company, so don’t get caught up trying to take shortcuts.
In conclusion, we hope that this article has been able to highlight some of the marketing myths that you shouldn’t believe.