Instagram has more than 1 billion monthly active users. It means that you have access to almost 1/7 of the world’s population. It’s a big number and every business owner knows it. You should place your business on Instagram already if you are not there. In this post, we try to cover tips that can take your Instagram marketing strategy to another level.
If you are an Instagram user, you are already familiar with the stories feature. It sits at the top of the following feed and allows them to see multiple consecutive posts from the same user. For marketers, this is a wonderful gift. You don’t have to try to convey your entire message in one image, you can string several together to tell a story.
What are Stories?
Stories differ from your regular Instagram posts in several ways:
- These images scroll from one to another in a slideshow
- Each image is erased after 24 hours
- Because the images are full screen, there is no caption
- Other users cannot see comments
- And you don’t have to worry about trying to rank higher in your subscriber feeds. All the stories are at the top of the app and
- users can scroll through them to find the ones they like.
- Some good practices
- Stories can help brands show some personality or apply storytelling to their products. Followers see your images in the order you want.
Here are some tips for first-class stories:
Offer something different: Don’t just paste your regular Instagram content. Display previews or “live impressions” to make this content special.
Focus on the story: Try to give Stories a start, middle, and end. Introduce a person, place, or product, grab the user’s attention, then knock them out with a killer CTA.
Be informal: Stories also tend to be more intimate and less elaborate than other Instagram marketing content. That’s not to say that they can sound rough – far from it – but here you can show the human side of your brand.
Delegate: Let a talented staff member take charge of the day’s count and create their own story. Or, if you have a great relationship, a well-known influencer is even better.
If you’re lucky enough to have a verified account, you can even add links to stories. This results in great CTAs, where the user simply has to swipe to go to your site.
Take this opportunity to create a different style of content. Balance your carefully composed montage footage with more improvised narrative content. This strain helps keep your users’ attention longer and hopefully share you with their friends.
Work with influencers
Influencers are personalities in the social media industry (they are influencers), and their words are invaluable to the followers who follow them. Whether you are trying to build your Instagram marketing presence or make sales, their support is exactly what you need.
To do this, you must first identify the right people.
Good influencers should:
- Have an appropriate audience (who could actually buy)
- Be visible in your sector
- Have a real power of recommendation
- In other words, they must be genuinely influential. It is not enough to have a huge audience, that is to say, a large number of followers. Today anyone can buy followers, the number does not make the quality.
Once you’ve found the right ones, it’s time to reach out. So how can you get influencers to work with you?
Offer your swag
Some influencers may be persuaded by your offer and appreciate sharing it with their followers. If you sell interesting and exciting products, many users will happily wear them on an Instagram photo, as long as you leave the merchandise to them.
This approach is far from new. This is the reason why movie stars get gift bags at the Oscars. The brands are desperately hoping that George Clooney will wear their watch.
Offer your targeted influencers the stock of your next season in exchange for a small advertisement. Make sure their subscribers match your buyers and your business can only grow. This is called a win/win. partnership.
“Share to share”
We don’t all have an influencer budget. Sometimes it’s best to find people and brands with a similar profile to yours. They can help you reach new audiences in exchange for actions, comments, or links.
If you want to work with these people – and you should – you need to figure out what you can offer them. It doesn’t have to be limited to Instagram either.
Maybe your Instagram account is new, but you have a thriving Facebook community. Maybe they can give you a helping hand on Instagram in exchange for yours on Facebook? Or maybe they would prefer five tweets? The key here is a compromise. You help me, I help you.
Apply these little recipes for your brand’s Instagram marketing account, be regular and tenacious and you will see that in a few months this work will bear fruit.