Search engines work in a peculiar way. From the user’s side, everything’s clear. We write keywords and the engine shows us results. But when you want to manipulate it, for example, to improve your ranking or achieve website indexing, things get much more complicated, whether it’s Google, Yahoo, or another engine.
We’ll make a very brief introduction answering the question “What is website indexing” and get right to the tips.
A Brief Intro in Website Indexing
No matter the Google algorithm changes, website indexing is the first major thing you have to pay attention to besides actually creating a useful source. The webmaster doesn’t index the site, search engines do.
It’s a process of adding your domain to the catalog of the SE. Without this process, it won’t be on any SERP (search engine results page). It is the first step to gaining traffic and improving your ranking.
Through website indexing, the engine gets familiar with the function of your resource and the keywords its content includes. One could connect the algorithm to a similar one used in books. A section with useful vocabulary helps the reader get the book’s context.
After all, the Internet isn’t what you see on SERPs. The content you see there is only a portion of everything that’s been indexed. Such facts really put everything in a perspective, right?
As the owner, you can take some steps for your source to be indexed ASAP.
How to Submit Website for Indexing
Here they go:
- Align the keywords on your site with relevant searches;
- Make it easy to navigate and go back to the main page;
- Avoid certain meta tags that will block your indexing (stop-tags);
- Avoid non-functional pages and links on the site;
- Have credible resources backlink to your site.
Backlink indexing is as important. You can purchase high-quality backlinks and easily improve site indexing. If the process hasn’t started yet by the search engine, you’ll waste time and money. But as Google sees your pages, high-quality backlinks can speed the process and get you on the first results page quite quickly.
If you’re a complete beginner, get a tutorial on website indexing prior to building backlinks and improving your website’s reputation. There has to be a base to build that reputation on, and if you don’t submit a website for indexing, there will be no such foundation.
Now, let’s get to the tips.
1. Make Use of Google Search Console for Crawl Status Check
Errors in crawling for your project may take root in a problem deep in the website. Using Google Search Console tools every 1-2 months to monitor crawling will ensure you get up-to-date knowledge about how the site is doing.
There, you’ll see potential mistakes and general performance. Such analysis should be a base for all further marketing steps, including SEO and other techniques.
If the problem is a page that uses redirecting or shows a 404 error, you can simply remove Google’s access to it. It will give you enough time to repair the page without damaging rankings.
2. Make Sure Your Site is Mobile-Friendly
Responsive design is one of the essentials at the moment when over 2 billion people access the Internet from their phones. This is 51% of the overall number of Web users (according to CNBC’s report of 2019; nowadays, the situation is even more dramatic).
If your pages can’t adapt their design depending on the device a visitor uses, they are going to provide lower indexing and ranking results.
The website will still be in the mobile index if it doesn’t have a smartphone-friendly version. However, the ranking will suffer a lot.
Here are things to do:
- Incorporate responsive design to all pages;
- Optimize images for loading at higher speeds;
- Adjust UI elements by reducing their size;
- Do frequent testing of the mobile version on different devices.
3. Optimize Everything That Increases Load Time
Some Flash and CSS elements can be a problem for some mobile phones (we all know how unstable Internet connection may be in some locations as well).
It doesn’t mean you should have a website that is too simple and not interesting. Just balance all the elements.
4. Post Content on a Regular Basis
If you want to maintain the rating and ensure that SEs crawl the site regularly, update it. Keep the balance between interesting content and frequent updates.
Every new post is a sign to Google that the source is active, “up and running”. This means you provide useful information connected to the keywords that characterize the site. Consequently, it means you’re worth promoting and moving up the ranking.
The result will be more target audience drawn to the website, which is just what you need.
5. Avoid Google From Indexing Pages You Don’t Want to Be Publicly Accessible
While such pages will be accessible, Google won’t index them until you say so. You may need this approach when the page is upgraded or has an error on it.
Here’s how to restrict access:
- Add “non-index” tags;
- Delete the page if possible;
- Add it to the robots.txt file.
Always monitor and remember about these pages; reverse everything you have done when you need it indexed again.
6. Improve Interlinking on the Website
Make sure the sections are properly organized and contain all the material there has to be. Add relevant page links, place legal info sections in the footer, organize the menu.
This will not only help with website indexing but with the overall organization. Visitors will stick to the source because it’s easy and convenient to use.
7. Avoid Duplicating Content
While one duplication won’t hurt your reputation, a larger amount definitely will by:
- Making the crawling process slower;
- Wasting your crawl budget.
If you need those pages, avoid showing them to Google by one of the methods described above (adding a non-index tag will work well).
Also, make sure similar pages aren’t indexed as duplicates.
Why A Website Indexing Tool Should Be in an Arsenal of Every Webmaster?
When a website turns a certain age, webmasters think there’s no need for a website indexing tool of any kind. Their pages get backlinks naturally or manually, and Google appreciates the source by placing it on (at least) the TOP-100 list.
However, after some time, they may notice a downgrade, and even great expert content doesn’t seem to do any better. This may be due to a problem with crawling. A quick optimization will resolve the issue.
By the way, other factors may be:
- Non-sufficient content with too few keywords;
- Technical structure issues;
- New algorithm adjustments.
Invest in a high-quality website indexing checker, or get a free one if possible. Make sure you know the manual and use it properly. There should be lots of “How to” pages on the topic. By taking indexing seriously, you guarantee any decent website’s success.