Choosing the right domain name is one of the most important things you will need to do when starting a new website. Your domain name is your identity on the web. This is not only the destination where your visitors will find you and your content but the domain you choose also makes an impact on your search visibility. So, today we are here to tell you how to choose an original and catchy name for your site so that you can compete globally.
How to Choose the Perfect Domain Name For Your Site
It is very important to have a catchy, unique and memorable identity. And for this reason, only the domain name comes into the picture. Below are some tips you should follow for selecting a domain name that is smart and effective.
1. Go for the .com extension
There are a number of new domain name extensions that are available today from the original .com, .net and .org to niche extensions like .photography, .blog, etc. But we will recommend you to go for a .com extension only. A .com domain is still the most established and credible domain extension. Newer domain extensions can be untrustworthy.
2. Keep it Unique and Brandable
Choose a domain name for your website that can grab the attention and interest of the visitors. There are many factors that make a name brandable:
- A brandable name has no specific meaning (eg, ‘Google’ is not a word).
- It should be unique.
- It should be catchy and memorable. (eg, ‘Uber’)
- It should be easy to pronounce.
- It should sound trustworthy.
Finding a Unique name is one of the difficult work, I suggest some sites like Thesaurus. Thesaurus.com suggests many synonyms.
3. Keep it short
It is better to have a domain name that is short and memorable. There are more chances of having typos with longer domain names, and you can lose out the traffic this way. So you should keep your domain name under 15 characters.
4. Your domain should not use the definite article
Avoid ‘the’, ‘at least’, ‘as’ etc. the first word in a domain. All this does is add length to your domain without adding value. e.g, Facebook.com is looking cleaner than thefacebook.com.
5. Do the Research – Check Trademarks, Copyright, and Domain History
Be very careful while registering a domain name, avoid choosing a trademarked domain name, copyrighted or being used by another company. People also registers a domain with different extensions to steal traffic. So, beware of cybersquatting as well.
6. Relevant to what you do
Choose a domain name that fits not just the industry, but also your product or service. You should pick something that defines what you do and what you love. It will give a good idea to users of what your business is all about.
Proper SEO has to be done once a domain has been purchased but many go for bulk backlinks and other easy methods which will result in getting banned from Google. You need to follow proper SEO, check out our Ultimate Guide for SEO.
7. Don’t fall for trends – Your domain should be future-proof
Just because something is trending now, it doesn’t mean it always will. Stay away from hyphens, numbers, filler words, symbols, abbreviations, doubled letters and misspellings. Keep it simple, focused and easy to remember. It is much better to choose a future-proof domain from the outset.
8. Buy the Common Misspellings of Your Domain
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
Besides above mentioned 8 tips for choosing the domain name, you can use domain selection tools like -Domain, DomainTyper, Namemesh, DomainsBot, etc.
9. Buy Other Main TLD’s to get more visitors
There are many other TLDs other than .com like .co, .net, .co.uk, .in and many more. All of these will contribute more to your site.
Doing this will avoid the competitors, who will use the same name as your main site to sell/promote their stuff. Many scammers use other TLDs to get money from people by using a famous brand name.
10. Cross-Check once before buying Expired Domains
Expired domains are great as the old owner has already worked on domain ranking factors. You may get excited to buy by seeing its SEO factors like backlinks etc.
But wait Google penalizes the site! Many sites have been banned from the Google search results for violation of google T&C’s.
Final Words on Brandable Domains
Your domain is where you do business online. So take some time and choose the right domain for your business. If you are having some domain name ideas, then please share them in the comment section. In case of any type of questions related to choosing or buying the domain names leave a comment below, we will surely help you out.