Instagram has come a long way since it originated in 2010. It is a fast-growing social media platform that offers immense value and potential for business promotion. Nearly 90% of the world’s top-100 brands have an Instagram account. The following are some of the key benefits of using Instagram for business:
Access to a Large Global Market
Instagram has more than 1 billion active monthly users. Just being on it provides your business access to a large global market. More than one-third of Instagram users have used it for online shopping. 75% of Instagram users take positive action like visiting your website after seeing your Instagram promotional posts. Even if they do not buy on their first visit, you can retarget them with Instagram Ads until they convert.
Excellent Targeting Options
Instagram has excellent customer targeting options. You can segment your target audience in terms of age, gender, location, hobbies, income, etc. This helps you in developing customized content that will appeal to them better. In addition to the cold targeting, Instagram also allows you to do retargeting. It means targeting people who are familiar with Followers Gallery or business. You can create retargeting audiences based on post engagement, customer email lists, Instagram videos, etc. Instagram allows you to effectively implement a sales funnel to get better results.
You can track sales and lead generation on Instagram Ads. This helps you to attribute a clear ROI for your business from Instagram. It has all the tracking abilities that Facebook has. You can track key metrics like link clicks, lead generation, cost per result for campaigns, etc. This provides you the results achieved from Instagram and the costs associated with the same. You can also track where the results came from in terms of location, gender, age, device, etc.
Organic Brand Building
A distinct benefit of using Instagram for business is the organic functionality it offers. This means you can get free Instagram followers, which is not possible on other social media platforms. You will need to pay for Facebook Ads if you want followers for your business page. Instagram allows for a natural relationship with your customers due to the organic functionality. There is no forced connection with the target audience while using Instagram. You can also see a lot of engagement on your posts on Instagram. You can get free Instagram likes. The platform does not require you to pay for building a relationship with your audience. Engagement with brands on Instagram is 10-times higher than Facebook, 54-times higher than Pinterest, and 84-times higher than Twitter.
Instagram is an image-centric social media platform. Images and videos are a powerful medium to create a lasting impression on your target audience. Instagram posts mostly comprise of images and videos with minimal text. People tend to remember better when they see images or videos compared to running text. This increases their chances of engaging with your business. It will be easier for you to guide your target audience to the desired call to action using Instagram.