If you’re thinking that any other form of marketing is better than email marketing in 2021, then think again! You receive an average of $42 for every dollar you spend on email marketing. Email marketing has always been outperforming even when compared to social media marketing.
We spend most of our time on social media, and this channel is a great way to engage with the public as a brand. However, the response we require to grow our business here is less when compared to email marketing. Email is considered to be an official way of communication throughout the world. And, a lot of deals close through emails. So it becomes pivotal that you know tips and tricks to get started with email marketing.
Create your contacts
Before you start with any marketing (for that matter), you need to create a list of contacts that you wish to pursue. You can begin with the ones that you already know like, friends and family, etc. Friends and friends of friends are great to help you get started with the business. But they aren’t always enough. You’d want to expand and grow.
In such cases, you need to access contacts through various external sources. Finding through professional media platforms like Linkedin is a very good place to start. It has its own drawback though. You can’t search every profile and get their email address. You can access white page tools like GetEmail.io. This freemium website helps you get bulk emails within a fraction of seconds.
Find a good service provider
By this I mean, you need to find the right email marketing service for your business. These providers help you with getting access to different templates. They also help you in segregating different sections of audiences and sending them emails accordingly.
Email marketing automation might seem like a huge task and a big hole in the company’s pocket. But that is not true! It can help your sales and marketing representatives to reduce their workloads and not pursue any dead leads. By email automation, the business can eliminate time-consuming leads and provide only the valuable chunk.
Welcome them right
When they say the first impression is the best impression, believe it because it is too good to be true. Your welcome email to the potential client should be everything but boring. Always remember that your leads are getting your email when they are busy with their business. So ensure you strike it right when you take their time from their active schedule.
Start with good wishes and then let them know what to expect from you. Once you set your expectations, do not forget to ask them to respond to you with any queries. It will show how interested and open you are to communication. In the end, leave them with an insightful point and let them have something to take away from your email.
Attention span
Our attention span has become less than that of a goldfish! We barely like to spend a second more on some of those boring Instagram reels. Now imagine the attention one would have on a professional website! It goes the same with your email’s subject line.
Why should one show interest in your email which has a paragraph in the subject line? Having a maximum of 9 words in your subject is fine. 5 words are considered to be ideal. Characters are given more preference than words. Around 40 characters are considered the best fit. So, find the best subject line that captures your lead’s attention.
Final thoughts
These are some of the vital points you need to remember while considering email marketing. Some other points that you need to make a note of are,
- How to write the content
- Which way do you pitch your idea in
- The way to automate your emailing list that seems more natural and human.
And finally, keep a track of the responses you receive and make changes to the template wherever necessary. Are there any other points you’d like to add? Please let us know. We’d be happy to hear from you!
