A study conducted in 2022 showed that around 20% of startups fail after the first year. One of the major reasons why a startup fails is due to poor marketing.
If you’re trying to step up your brand’s marketing efforts, you’re likely wondering what types of marketing you should focus on. This short guide will show you how to build your marketing strategy.
You’ll learn the most urgent marketing types to consider and what tips are needed to ensure success.
Here’s what you need to know:
1. Account-Based Marketing
Your priority should be to provide account-based marketing for your brand.
This is when you specifically target certain accounts that might be interested in your product services. Chances are, your company already has a handful of clients.
Before you try to get more, you want to give these few the best possible service. For example, let’s say you run a translation company.
Imagine that you have two customers, Jelena and Verica. Jelena might already be using your company’s translation services.
However, Verica might prefer to buy your translation courses as she prefers to learn the craft on her own. You want to find a way to market the services to Jelena and the product to Verica.
This is one of the easiest ways to build your customer loyalty via marketing. Make sure you check out Adobe’s guide to ABM to learn more.
2. Social Media Marketing
As you would expect, social media marketing is crucial for any startup. However, you want to start by focusing on 1 or 2 social media platforms at first.
Once you master these platforms, then you can consider branching out. But at first, you don’t want to spread yourself too thin.
For example, let’s return to the example of a translation business. Twitter and Instagram would be great choices. With Twitter, you can tweet expert information about the industry. You can also reach out to potential clients.
With Instagram, you can showcase your portfolio as well as interact with clients.
Decide which are the best social media platforms for the type of business you run.
3. Become a Podcast Guest
You don’t have to wait till you become a multinational CEO to become a guest on a podcast.
Start reaching out early on to smaller podcasts in your industry. Ask if you can be a guest on these podcasts to discuss a related topic. You’ll also get a chance to promote your business.
This is a free and simple way to promote your business. It is the best way to establish yourself as an expert in your industry.
Try These Types of Marketing
Now you know the different types of marketing you can consider to promote your startup.
Start by doing account-based marketing. Reach out to existing clients to promote what already works for them. This ensures customer loyalty and assists with word-of-mouth marketing.
Next, choose 1 or 2 social media platforms that are ideal for promoting your work and interacting with clients. Start reaching out to podcast hosts early on to establish authority.
If you need even more marketing advice, we’ve got you covered. Check out the other articles on our website.